80s Music History Essay

MTV galloped through the ’80s as a factor of musical taste, style and fashion. During the early ’80s, the network helped introduce an entire stable of new music stars. For almost the entirety of the decade of the ’80s, MTV was a force to be reckoned with, serving as the music video headquarters for the pop music world. As such, monster ’80s artists like the Police, Michael Jackson and Bon Jovi gained great exposure to audiences through their constant appearances in the MTV rotation of videos. As the network gained popularity, it began to diversify programming, introducing a stable of music-themed shows. As the decade drew to a close, MTV began a gradual move away from music programming in favor of content geared toward reality TV and celebrity/pop culture. AIDS The history of HIV and AIDS in the USA began in 1981, when the United States of America became the first country to officially recognise a strange new illness among a small number of gay men. Today, it is generally accepted that the origin of AIDS probably lies in Africa. However, the USA was the first country to bring AIDS into the public consciousness and the American reaction undoubtedly contributed to the establishment of AIDS as one of the most politicised, feared and controversial diseases in the history of modern medicine – a reputation that stands today. Michael Jackson Michael Joseph Jackson was an American recording artist, entertainer, actor and businessman. Often referred to as the â€Å"King of Pop†, or by his initials MJ,[2] Jackson is recognized as the most successful entertainer of all time by Guinness World Records. His release of 1982 album â€Å"Thriller,† is still the best sold album of all time., See more:  The 3 Types of Satire Essay Madonna When you think about clothes in the 1980s the most popular style that comes to mind is Madonna. She wore layers of coats, skirts, and shirts, but best known for her accessories, such as hair bows and religious symbols in her jewelry, gloves, and necklaces. Although much of her success was derived from her image, many of her songs from the 80’s, such as â€Å"Holiday,† and â€Å"Lucky Star,† weaved their way into the fabric of 80s pop music turning her into a legend within her time. Prince Prince Rodgers Nelson, born June 7th, 1958, known by his stage name Prince was a pioneer of 80s glam and a champion for male heels. Valley Girls Started in the Sanfernando Valley a fluent teenage girls who ultimately defined 80s slang. Phrases that uniquely marked the 80s way of speaking such as â€Å"Barf me out,†, â€Å"gag me with a spoon,† â€Å"totally tubular,† â€Å"narly,† and â€Å"eat my shorts,†. Rubics Cube Invented by Hungarian scientist, Eron Rubic, it seemed like such a simple puzzle, yet the rubics cube mesmorized millions of people with its complexity. The rubics cube began one of the most popular toys of the 20th century and an icon of the 80s. Pac-man Arcade game developed by Namo, distributed in the US, beginning in 1980. Considered a classic in video games and is virtually synomonas in 1980s pop culture. Reguared as one of the most influential video games of all time John Lennon On December 12th, 1980 english musician and one of the founders of the Beatles, John lennon was assinated by Mark David Chapman in front of his new york apartment home. His message was one of unity, peace, and a better future for all, a message which many youth from the 1980s responded to. Berlin Wall â€Å"Mr. Gorbachev, tear down this wall!† n June 12, 1987, President Ronald Reagan spoke the people of West Berlin at the base of the Brandenburg Gate, near the Berlin wall. Due to the amplification system being used, the President’s words could also be heard on the Eastern (Communist-controlled) side of the wall. The address Reagan delivered that day is considered by many to have affirmed the beginning of the end of the Cold War and the fall of communism. On Nov. 9-11, 1989, the people of a free Berlin tore down that wall. The tearing of the wall represting the reuniting of Germany. Cell Phones In the early 1980’s it became more popular to have a car phone. The costs were high. A car phone could cost between $200 and $1000 dollars plus installation. The phone plans in the 1980’s were not like they are today. You could get a 30 minute plan for $49 per month. Roaming was extra and long distance was through your long distance carrier. You would receive two bills per month.In the early 1980’s the first real â€Å"bag phones† started getting popular. It would cost about $250 for a cheap one and $800 for a really good one. The battery life was limited to about 1 hour and the bags were about the size of a midsized pocket book. The plans were the same as the car phones.The first â€Å"cell phones† were really large with a long antenna. In the mid 1980’s they were about $400. There were no discounts for signing up for a 1 or 2 year plan. CD Rom Audio CDs and audio CD players have been commercially available since October 1982. standard CDs have a diameter of 120 millimetres (4.7 in) and can hold up to 80 minutes of uncompressed audio or 700 MiB (actually about 703 MiB or 737 MB) of data. The Mini CD has various diameters ranging from 60 to 80 millimetres (2.4 to 3.1 in); they are sometimes used for CD singles, storing up to 24 minutes of audio or delivering device drivers.

The problems and fall of the Tsarist Regime in Russia c 1900-1917

Some of the main causes took a long to develop into revolution, as peasants, industrial workers and the general public were very patient and downtrodden. The views of these groups all interlocked with each other. These include long and short term causes including the spark which signals when people had had enough. Conditions for the poor had worsened since 1891 when famine swept through the southern region of Russia and forced millions of peasants to leave their families and village communities to search for work in towns. Most of the industrial workers who worked in the factories were peasants and women. Women filled the textile factories in St Petersburg and Moscow, which was the poorest paying industry in Russia. The industrial workers were angry at the poor living and working conditions. Living space was at a premium so workers had to occupy accommodation provided by the employers. There were ten to a room and a single sheet separated bedrooms. There was no privacy and famine easily spread. Also there were no regulations on safety or hours of work, so some people died or were badly injured and had to work 12-15 hours per day. In addition they received extremely poor wages. The peasants had to pay very high taxes on grain and also on items such as alcohol and salt. The peasant farmers not working in the factories suffered two very poor harvests and it came to a point when they could barely survive. This proved too much for the peasants and they had enough. Russia's population in 1900 was about 120 million; at least eighty percent were peasants, so they formed a big unhappy majority. Some peasants wanted land to be divided out fairly and taken off the middle class. The Social Revolutionary party also agreed with the peasants and wanted them to start a Revolution. The middle class shared the view that there needed to be a change but unlike the other groups in Russia they didn't feel the need to start a revolution. The middle class who came from well-educated backgrounds wanted the Tsar to share his power, so the Russian people could benefit from the freedom and rights that people in Britain enjoy. Due to working and living conditions worsening and wages remaining low, there was less call for trade and jobs and so many were left without income. This included widespread famine and hunger, which had dramatically increased. Agriculture was going downhill and Russia wanted to change its fortunes to develop it's industry and remain an important military power. As Russia felt the need to improve her industry she had to borrow money from other countries, though the main source of money came from the people of Russia. Wages were kept low so money could be spent on industry' and after a few years people would be better off. Industry grew rapidly at first due to the success in iron, steel and the railways. In 1902 depression hit Russia and there was an industrial slump and thousands of people lost their jobs. Demonstrations and strikes were a regular occurrence and many peasants were starving. There were many violent acts and landlord's houses were even burned down. To make matters worse there was a war with Japan. The Tsar Nicolas the 2nd thought it would be a good idea to have a war because after a victory people would stop criticizing the government. But Japan ended as easy winners and made conditions worse in Russia. Prices rose and the war caused shortage of food. The Tsar was humiliated as Japan defeated Russia with ease even though Russia was such a big country in comparison to the small size of Japan. This brought more protests about the ineffectiveness of the Tsar and his government. There were very many causes but the spark of the revolution was â€Å"Bloody Sunday†. Conditions in St Petersburg were appalling and tension was at an all time high. As trade unions were banned and strikes illegal the Russian public decided to turn to a march. There were a crowd of 200,000 protesters and they marched to the Winter Palace to give a petition to the Tsar. The Tsar was not there and the Cossacks charged and the soldiers opened fire. It was a big day as the Russian public had lost respect for the Tsar. All theses causes contributed towards the Revolution. However, none is important enough to cause a revolution by itself. When these causes were combined together it only took one small short term event to provoke the people of Russia to revolt.

19th Century Welfare Provision History Essay

19th Century Welfare Provision History Essay In what ways was 19th century welfare provision shaped by the socially constructed distinction between the deserving and undeserving poor and with what consequences for these different groups in terms of the type of welfare assistance available to them?. The origins of the Welfare State in the United Kingdom go back to Elizabethan times. The introduction of the Poor Laws was the first legislative attempt to ensure that the poor had the means to live. This method continued until the Industrial Revolution, when provision for the poor changed. The Welfare State in its modern form began with the introduction of reforms between 1906 and 1914 by the Liberal Government. These reforms included the introduction of National Insurance, Old Age Pensions and Free School Meals. In the increasingly complex society that emerged in the 19th century industrialised Britain, there was , and has continued t be, a need to support people who are unable to cope without state social welfare provision and br ing order to social life. The Second World War then led to the development of welfare legislation designed to ensure that everybody in the United Kingdom had access to quality healthcare. This resulted in the introduction of the National Health Service and a range of health education and disease prevention measures being introduced in post war Britain. In the period between the fall of the Roman Empire and the enactment of the first Elizabethan Poor Law in 1601 philanthropy was characterized by various hierarchical relationships within the feudal structure.   Help for others was pre-eminently a matter of royal contributions, but was also greatly supplemented by personal charity on the part of the wealthy.   Religion and concerns about life after death drove many to charitable works.   Churches continually increased their position in society and began to take a prominent role in philanthropic endeavours. Over time the church’s role evolved, becoming one of the main instr uments of charitable actions.   A historical perspective is important in understanding british social policy development. Loking at the influence of 19th century social, economic and political change, particularly the A wide range of personal motivations contributed to philanthropic participation, as helping others was seen as emotionally and socially stimulating. While much was accomplished in this period, charity was often erratic and did not always fully meet the needs of the recipients. Robert Morris (1986) Philanthropy can be defined as the provision of financial, material, and ideal resources for cultural, social, and educational institutions.   During the course the 19th century these aims increasingly came to fruition through foundations, limited dividend companies, membership organizations, or by bequests and donations, and were generally facilitated by middle to upper class people. Thomas Adam (2001) Charity organization movements were one of the key characteristics of Victorian era philanthropists. With the emergence of nation states prior to and during this period, poverty and social welfare gradually became embodied in law. State advocated reform was often frenzied, highly bureaucratic, and humiliating to the poor who received aid.   However, as the duties of governments increased, aid societies and philanthropists also expanded their organizational efforts.

Peer Pressure Essay Example | Topics and Well Written Essays - 500 words

Peer Pressure - Essay Example I asked him if he had discussed this matter with his parents, to which he replied that he felt embarrassed discussing it with them. So he had not shared his problems with his parents thus far. He did not know what he should do about this problem. He told me that he had done some research about this problem on the internet and had learnt that the problem can be treated with a mild surgery if it does not go away with age, though he was not sure if he would ever get the surgery done. He said that he had always let his parents decide things for him, and could not take decision as an individual. This boy adjusts in the stage of identity diffusion of Marcias theory of identity development as he does not have a sound ability to make rational choices and is not sure how to come out of the problem. My second interviewee was a sixteen year old girl. When I asked her about the most significant challenge she was facing, she replied that she did not feel safe, or at least content with the co-educ ation system. She said that her male class fellows would more look at her body than into her eyes while talking to her. She said that she felt offended at this disgraceful behavior of her male class fellows.

Importamce of the eticks for the IT professionals Essay

Importamce of the eticks for the IT professionals - Essay Example The advent of technology has leaped mankind to a new level in almost every field of life, ranging from education to business, tourism to medicine. IT departments and computer professionals have grown to become one of the important assets of any organization since they have the power to drive the organization towards the attainment of an effective and structured infrastructure. IT professionals are known to be involved in different activities like development, analysis, design, implementation and maintenance pertaining to computer applications and hardware, as well as data mining and data warehousing techniques. The computer applications that are developed by IT professionals have an impact on their environment and society; some effects may not be as positive as the others. Therefore, it is important for the IT professionals to understand the magnitude of the probable effects of their creations so that they can aim to produce applications that benefit the society, rather than cause ha rm. Thomson and Schmoldt (2001) defined professional ethics as the concepts of doing good or bad, right or wrong; it involves the decision making aspects of any professional conduct. Computer ethics have gained much importance over the last two decades since many articles, journals and conferences discuss its relevance in the prevailing times. It has been attempted to be explained by many researchers, however, Bynum and Rogerson (1996) defined it comprehensively as the field of analysis that identifies the effects of information technology on the health, wealth, intellect, freedom, privacy, security and work of individuals in the society. Therefore it can be stated that computer ethics involve the effects on humans as well as on the society. Crnkovic (n.d) pointed out that an IT professional possesses the power to ‘create’; this power has to be exercised with greater responsibility since it influences people and their lives. The IT professionals should have strong ethic al mindsets to overcome the unjust temptations and continue to use their tools and platforms for the betterment of mankind. 2. Literature Review An IT professional maintains relationships with several figures including, employer, clients and society. Some conflicts of interest might rise among these entities; it is the responsibility of the IT professional to tackle the conflicts with ethical considerations. Keil (2008) categorized the ethical concerns of IT professionals as following: data protection, privacy and security, intellectual property and honesty. Moor (1998) stressed on the relevance of computer ethics by defining it as a ‘special field of ethical research’. He classified the area of computer ethics into two broad divisions; firstly, the social effects of the computer technology on humans and society, and secondly, the policies and standards that are formulated for the implication of computer ethics in different fields. He argued that there exists a ‘p olicy vacuum’ in the area of computer ethics. Moor (1985) also agreed with the minimal focus on formulation of policies of computer ethics on an international level. Few efforts that have been made in this respect have resulted in the development of ‘ACM Code of Ethics and Professional Conduct’ (Association for Computing Machinery, 2011). The guideline compels the IT professionals to develop software that protect the users from health and safety threats. It discourages all actions that are aimed to intentionally destroy data or files that might be present in any individual’s system i.e. development of viruses. Computer ethics are also important so that due credit for the development of any software is given to the deserving side. ACM Code of Ethics and Professional Conduct also promotes this notion and strictly prohibits any unauthorized replications or usage of programs or tools (Association for Computing Machinery, 2011). Weckert (1997) defined intellect ual prop

Clarkes the Influence of Arthur Schomburg on My Concept of Africana Essay

Clarkes the Influence of Arthur Schomburg on My Concept of Africana Studies - Essay Example The author relates to how Schomburg says that scholars should approach the study of African history in various ways. First and foremost, John Clarke turns out to be a teacher due to the influence of Arthur A. Schomburg (Clarke 4). John quotes that Arthur was the person who influenced him in setting the establishment of his career as an educator, as a Socialist and a Pan Africanist. According to John Clarke, Arthur A. Schomburg was responsible for influencing him to become an individual who sees no problem in being a Pan-Africanist and a Socialist at the same time and an African World Nationalist at an early age of his life. Also, Clarke relates to Schomburg’s statement by studying through other cultures and understanding how they relate to the African American culture. According to Schomburg, in order to understand the African American culture, it is vital to understand the origin of African oppressors first (Clarke 6). Also, it was vital for a scholar to understand what led t o the Africans being oppressed by the whites as this would be the only way people such as Clarke would understand the African American culture. Question 2 Some of the organizations that focused on the African history during the 30’s and the 40’s include the Harlem History Club and the National League of Negro Youth. Individuals, on the other hand, who focused on the African history during the 30’s and the 40’s, include Willis N. Huggins, John G. Jackson, Eugene Orr and the author of the article himself, John Clarke.

Marketing Plan about Gu Puds on UK Assignment Example | Topics and Well Written Essays - 2000 words

Marketing Plan about Gu Puds on UK - Assignment Example This report stresses that the company thrives on its brand image which was developed after lengthy and careful and analysis. It emphasizes greatly on its looks which was also developed after long and hard thoughts about what they aimed to stand for and what exactly keeps them going. The merging of the two brands resulted in rapid growth for the company. This was complimented with some of the tempting new packaging which featured their mysterious new characters The GÃ ¼ Decadents and also a manifesto for having a more indulgent life. The project considers development of the SMART objectives crucial and the foremost priority for the company as it helps to present the objectives in a well defined manner. SMART objectives are presented as the set of objectives which are specific, measurable, agreed upon, realistic and time/cost limited. Smart objectives help in the removal of all kinds of conflicts between the client and the internal stakeholders regarding the project. Gu Puds must ensure that all stakeholders of the company agree upon the projected objectives. This would especially applicable for the workers who are associated with the production unit of the company. Since the company seeks to enhance its sales by 10%, this would have to be agreed upon by the producers of the products who would be directly accountable for the increased production of the product. The increased sales must have adequate resources for complementing the strategy. This would help to prevent cost or schedule overruns. The present strategy for the company would require an enlarged and

Target Market for Points.com- One card Research Paper

Target Market for Points.com- One card - Research Paper Example The above represent loyalty programs that grant purchasers additional value. Evidently, point credit assists customer to obtain addition value from the organizations (Marketing donut, 2011). Understanding the market and consumer prospects of Point.com will require an initial analysis of what the organization entails. Point.Com fundamentally seeks to consolidate mileage allowance of its clientele. Therefore, an individual seeking to benefit from the service of this organization requires to launch an account with the organization. Evidently, the organization target individuals that receive mileage rewards. Consequently, this organization endeavour to consolidate the different mileage that their clientele receive. Additionally, the entity target individual with inability to track their rewards. Therefore, Point.com manages its clientele’s rewards. Additionally, ensuring that the clientele accomplish elite status consequently, earning better rewards. Point.com also converts rewar ds to point and finally to monetary value, which the customer can cash. Notably, Point.coms’ clientele pay certain charges for the management of their accounts with the organization and conversion of the rewards and mileage (Uncles & Dowling, 1997). Point.com has a specific target market, which is constituted by the clientele of airlines and hotels. It is exigent to estimate the target market since it encompasses clientele of the service industry firms. However, accomplishment of Point.com’s objective to dominate the market depends on its capacity to manage the clientele’s rewards. Ultimately, the firm has the compulsory resources to dominate the loyalty management sector since it is not capital intensive. Acquiring a substantial market proportion will require considerable time duration since the industry is expanding gradually. Additionally, the entity does not possess a robust marketing program. The above smart analysis reveals that Point.com

How do we get out of this mess Term Paper Example | Topics and Well Written Essays - 750 words

How do we get out of this mess - Term Paper Example Tom Keene and title â€Å"How to Fix the Economy: An Expert Panel.† The relatively short discussion for the loaded topic covered areas that are to be a benchmark on what should be done to put an end to the worst financial crisis since the Great Depression. Bill Gross probably starts it best by saying that we have first got to ask how we got into this mess (2010). The discussion covered areas that are most pressing in the current climate. The group tackled problems regarding housing, leadership, jobs and education. It is palpable that these areas of concern are in very much interconnected with each other. Majority of the group hold pessimistic views on the future of the economy as it is a long-term problem that may not see its end in years or even decades to come. The housing problem sets to be a quicksand which was a determinative factor in the state the economy is in right now. The importance of being homeowners among many Americans signifies the value and worth that he has on the society and even to himself. It is a representation and the tangible demonstration of one’s wealth. This is currently affected by unemployment which prevents homeowners to pay off their mortgage, acquire a home or may lead them to give up their home to make ends meet. This has created what Robert Shiller referred to as a bubble-and-burst cycle which is lead ing to continued lack of confidence (2010). The program of the government to provide for Home Buyer Tax Credit to stimulate the market into buying real property seems to alleviate this problem. Specifically, new homeowners with comparatively lower incomes may be able to avail of tax credits for their purchase. There is the palpable opposing argument on the need to restart private mortgage as aversion toward businesses such as Fannie Mae (FNMA) and Freddie Mac (FRE) is still fresh in the memory of people. But it is also important to re-analyze the housing sector and to implement innovations to d away with the effects of the

Originality about art Essay Example | Topics and Well Written Essays - 2000 words - 1

Originality about art - Essay Example nalyzed in terms of their inspirations, styles, and techniques that they have applied to their works; works of which have contributed to the development of Contemporary art and establish the originality with their respective techniques. The list of contemporary artists includes Jackson Pollock, Willem De Kooning and Andy Warhol. Lastly, this paper will use Jason Gaiger’s book, Frameworks for Modern Art (Art of the Twentieth Century) as its primary basis. Supplementary sources for this paper will be cited accordingly. Upon the onset of the Modern Period, Jackson Pollock is one of those who had staged a significant feat in art development. Pollock, considered as one of the greatest contemporary painters in American art history, was part of a period where the Modernist Movement of 1920 was slowly transformed into the Post-Modernist Movement of Contemporary art history. In the New World, Pollock was known as an important member of a group of artists called the New York School. The New York School, more of a unified and collective artistic idea rather than a concrete institution, was popularly known as the Abstract Expressionists (Getlein 497). It was in this influence that Pollock acquired his unique style unto his works. His art established a new kind of visual that many had not seen before. In line with the Abstract Expressionists, the artist derived a direct influence from Surrealism. His technique showcased automatism and focused on the aesthetic powers of the unconscious. Being a painter of the mentioned genre, Pollock always exhibited large scale works in the literal sense. He used huge canvass sizes – this was to take his audience into the very essence of his paintings. The emphasis on huge painting canvasses is an essential part for Abstract Expressionists in order to highlight the effect of the entire piece (Getlein 497). The bizarre characteristics of the artist’s works bring out the very sense of post-modernism in his style. The perfection of his

Importance of Composition courses for First Year Students Essay Example for Free

Importance of Composition courses for First Year Students Essay An important aspect of education is to enable students to read, write and think critically, so that they develop these vital skills. There is substantial debate over composition courses for first year students and the overall purpose of these courses. Proponents argue that these courses are essential to engage students in academic discussions and to facilitate the practice of close and critical reading among them (Lindemann, 1993). Lindemann (1993) asserts the importance of composition course stating that these courses enable students to â€Å"become aware of their own development as writers† so that they can learn to write effectively to benefit their careers and lives. Writing courses expose students to a variety of writings by different writers and this in turn helps students to choose the best writing styles so that they can use it in future. Through these courses, students are exposed to different writings and products which will provide meaningful examples concerning the writing process. It is also believed that first year students need substantial support and help from their peers and teachers since â€Å"learning to write is not an individual task† (Pinter, 1995). The development of â€Å"voice† is one of the important outcomes of writing course in the first year which occurs when teachers provide students with â€Å"diverse and plentiful writing exercises and experiences† to express themselves in the best possible manner in a â€Å"variety of settings†, academic as well as nonacademic (Pinter, 1995). Thus, writing courses are an essential aspect for the cognitive and overall academic development of students and provides them with the ability to express their thoughts feelings and emotions in meaningful ways through effective writing. contact dearbpk(at the rate)yahoo. co. in for feedback References Lindemann, Erika. (March 1993). Freshman Composition: No Place for Literature. College English 55. 3: 311-16. Pinter, Robbie Clifton (1995). First Year Writing Courses: Whats the Purpose?

The United States Essay Example for Free

The United States Essay 3. Is there sufficient evidence in sources A to F to explain why there was an anti-war movement in the United States during the late 1960s and early 1970s? Source A gives sufficient evidence because it tells us many recruits were of low intelligence, this shows to us that the American government had become quite desperate by introducing conscription. The US was using all its resources which is a good reason for there being an anti-war movement. In this source it tells that most US troops died in the first six months. This indicates to us that there were few experienced troops and the American policy of only giving soldiers a one year tour of duty meant that more soldiers were to die, all because of a lack of experience. However most importantly is the fact that inexperienced US troops were thrown against experienced guerrillas fighting on their own terrain. This shows the situation the US troops faced which is good reason for an anti-war movement because so many soldiers would die needlessly. This source may not be sufficient because there are no facts, no statistics and no details. This is all based on unfounded claims. This source does not go into much detail regarding the mental stresses the soldiers were faced with. Also the source does not give information about the Viet Cong and their actions. These reasons are important in why there was an anti-war movement. Source B is very sufficient to explain why there was an anti-war movement because it is a photographic image and not the opinion of a person who may be biased. This source represents many graphic images from Vietnam. It shows to us that there was an anti-war movement because this was the first televised war. People realized what was happening so there would have been much opposition to the war This photo shows what American involvement has done. The only problem with this photo is that there is no evidence to support that the US did this. Source C is sufficient because it shows the difficulties US troops faced. It was by a journalist, which meant it could be read my most Americans. When people hear about these facts they do not want their sons and husbands having to fight like this. Also this source shows the effects on the Vietnamese people from US weapons. When people learn of this they are less supportive of a war and are therefore anti-war. The problem of this source is that it was written for a newspaper and the newspaper might have an anti-war stance and be biased about the problems described by the journalist. Source D is sufficient because it is showing how the Vietnam War is crippling the American society and economy. Americans want to preserve their society and not bankrupt it in order to support a war, this gives good evidence for there being an anti-war movement. Also this is a British source and being an ally of the US, it would be expected to support US actions. However it is not supporting the US in this source which indicates an anti-war movement, not just in the US but also abroad. This source shows that Lyndon is destroying his Great Society scheme of helping to needy in America. This is good evidence for an anti-war movement because it is affecting America internally. Many oppose this war because it is affecting them as well as those involved in the fighting. Source E is very sufficient to explain an anti-war movement because it tells how the American people can see how savage war really is. This is a very good reason for why there is an anti-war movement because people now know the reality of war and want it to be stopped. It really tells us that it was stupid that a democratic country did not censor the TV. Source F is the film Born on the Fourth of July. It is very sufficient in explaining why there was an anti-war movement because it starts off in the life of an all-American boy who is proud and patriotic. He joins the marines and serves in Vietnam. While in Vietnam he is wounded and left disabled which means that he can go home. When he arrives back his attitude is changed because of his horrific experiences of war. This source gives good reason for anti-war movement because it shows life of someone who has really experienced it all. This is a real life story which is why it is so sufficient in explaining the reason for an anti-war.

Case Study: Mother Dairy Milk

Case Study: Mother Dairy Milk Mother Dairy Milk Case Study On Mother Dairy Abstract Mother Dairy is looking to take advantage of the opportunity which are in galore available for all milk manufactures. Mother Dairy-Delhi was set up in 1974 under the operation flood programme. it is now a subsidiary company of National Dairy Development Board (NDDB). Mother Dairy sources its entire requirement of liquid milk from dairy cooperatives. Similarly, Mother dairy sources fruits and vegetables from framers/growers associations. Mother dairy also contributes to the cause of oilseeds grower cooperatives that manufacture/pack the Dhara range of edible oils by undertaking to nationally market al dhara products. Of the three As of marketing-availability, acceptability and affordability, Mother dairy is already endowed with first two. Hence no efforts are needed to make it acceptable. Its availability is not a limitation either, because if the ample scope for increasing milk production, given the prevailing low yields from dairy cattle. It leaves the third vital marketing factor affordability. How to make milk affordable for the large majority with limited purchasing power? That is essence of the challenge. Current theories of strategy and organization suggest that Mother Dairy benefit from related diversification and tight coordination of the multidivisional structure. This Project aims to probe into this issue by using theoretical framework of strategy, structure and performance. three issues will be addressed by us: a) What strategies and structure does Mother Dairy adopt in a constantly changing and turbulent developing economy? B) Do the influences of Mother Diary have interaction effects with environmental conditions? C) How does Mother Dairy make its competitor not to grasps its market in the gurgaon area? Introduction â€Å"Mother Dairy† is the single largest brand of milk in Delhi, India as well as in Asia, marketing about 1.9 million litres of milk per day.Mother Dairy commands 40% market share in the organised sector in and around Delhi, primarily because of consistent quality and service what ever be the crisis-floods, transport strike, curfew etc. Mother Dairy, Patparganj, Delhi, is presently manufacturing selling around 8.5 lakh litres of tonned milk through bulk vending shops. Mother Dairy, Delhi is an IS/ISO-9001:2000 and Hazard Analysis Critical Control Points (HACCP) and IS-14001:1996 Envoirnment Management System (EMS) Certified organisation.Mother Dairy was the first industry in country to implement ISO-14031(Envoirnment Performance Evaluation) project. The comany’s Quality Assurance Laboratory is ISO/IEC-17025:1999 certified by NABL (National Accreditation Board for Testing and Calibration Laboratory), Department of Science Technology, India.This provides assurance to the consumer in respect of Quality and Safety of products manufactured and marketed by Mother Dairy Background of Mother Dairy The main reasons for the low yield are:  · Lack of use of scientific practices in mulching. Inadequate availability of fodder in all seasons. Unavailability of veterinary health services. Indian Dairy Products The term Indian Dairy Products refers to those milk products, which originated in undivided India. Flow Chart of Conversion of Milk Into Traditional Indian Dairy Products sMilk Cultured Condensed Acid Precipitation Shrikhand Ghee Lassi Kadbi Misti Doi Rabri Kheer Kkoa Paneer Sandesh Chhana Rasgoola Pantoda Rasmalai Burfi Pedha Kalakand Gulabjamun Major Players There are virtually 15 major Dairy Cooperative Federations in India, namely: Andhra Pradesh Dairy Development Cooperative Federation Ltd (APDDCF) Bihar State Cooperative Milk Producers Federation Ltd (COMPFED) Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) Haryana Dairy Development Cooperative Federation Ltd. (HDDCF) Himachal Pradesh State Cooperative Milk Producers Federation Ltd (HPSCMPF) Karnataka Cooperative Milk Producers Federation Ltd (KMF) Kerala State Cooperative Milk Marketing Federation Ltd (KCMMF) Madhya Pradesh State Cooperative Dairy Federation Ltd (MPCDF) Maharashtra Rajya Sahakari Maryadit Dugdh Mahasangh (Mahasangh) Orissa State Cooperative Milk Producers Federation Ltd (OMFED) Pradeshik Cooperative Dairy Federation Ltd (UP) (PCDF) Punjab State Cooperative Milk Producers Federation Ltd (MILKFED) Rajasthan Cooperative Dairy Federation Ltd (RCDF) Tamilnadu Cooperative Milk Producers Federation Ltd (TCMPF) West Bengal Cooperative Milk Producers Federation Ltd. (WBCMPF) National Dairy Development Board (NDDB) is the central cooperative board of the country and was created to promote, finance and support producer-owned and controlled organizations mentioned above. Two main players – Amul of GCMMF and Mother Dairy of NDDB – is the leading brand in India. Our main focus is to analyze the strategic move of NDDB for mother Dairy from top to bottom. Thus we are going to concentrate on the progress of Mother Diary and NDDB for their future strategies. Historical Background of Mother Dairy MotherDairy is the single largest brand of milk in India as well as in Asia, marketing about 2.2 million litres of milk per day. Mother Dairy commands 40% market share in the organized sector in and around Delhi, primarily because of consistent quality and service – whatever be the crisis floods, transportstrike, curfew etc. Mother Dairy, Patparganj, Delhi, is presently manufacturing selling around 8.5 lakh litres of tonned milk through bulk vending shops. Mother Dairy, Delhi is an IS/ISO 9001:2000 and Hazard Analysis Critical Control Points (HACCP) and IS-14001:1996 Envoirnment Management System (EMS) Certified organisation. Mother Dairy was the first Dairy in the country to implement ISO-14031 (Envoirnment Performance Evaluation) project. Thecomanys Quality Assurance Laboratory is ISO/IEC- 17025:1999 certified by NABL (National Accreditation Board for Testing and Calibration Laboratory), Department of Science Technology, India. This provides assurance to the consumer in respect of Quality and Safety of products manufactured and marketed by Mother Dairy. The National Dairy Development Board (NDDB) commissioned Mother Dairy in the first phase of Operation Flood in 1974. Considering the success of Dairy industry NDDB established Fruit Vegetable Project in Delhi in 1988 with SAFAL as its umbrella brand. With a view to separating the commercial activities from developmental activities, the NDDB merged Mother Dairy and the Fruit Vegetable project into a wholly owned company named Mother Dairy Fruit Vegetable Ltd (MDFVL) in April 2000. This becomes the holding company of Mother Dairy India Ltd (MDIL) – a marketing company and Mother Dairy Foods Processing Ltd (MDFPL) – a processing company. MDFPL is a multi unit company, with units at various locations in India. Mother Dairy, Delhi is one of the units of MDFPL. The company is a highly trusted house hold name for its wide range of milk products like Milk, Flavored Milk, Ice-Cream, Dahi, Lassi, Table Butter, Dairy Whitener, Ghee etc. The application for the award is being made for Mother Dairy, Delhi unit. Mother dairy has taken up the concept of Total Productive Maintenance (TPM) wholeheartedly. The number of employees involved in KAIZENS and the no. of KAIZENS per employee are very encouraging. Mother Dairy is a member of CII-TPM Club and the KAIZENS done by Mother Dairy employees have been selected and presented in 2nd ,3rd ,4th and 5th National Kaizen Conferences held from time to time during the last three years. Our TPM efforts have resulted in increase in MTBF and decrease in MTTR, quality improvement, Cost reduction and reduction in accidents. Mother Dairy has received Best Productivity Performance award for three consecutive years starting from1987-88 to1989-90 and again from1995-96 to1997-1998 from National productivity Council and a commendation Certificate for Rajiv Gandhi National Quality Award, National Energy Conservation Award 2004, Oil and Gas Conservation Award 2004, Indian Innovation Award 2004 and Safety Initiative Award 2005. Over the years, Mother Dairy has not only served the daily need of milk of the consumers of Delhi, it has also extended its milk to other States like Haryana, Uttar Pradesh, Maharashtra, Andhra Pradesh Gujarat and is expanding its wings rapidly to serve the masses. Strategically located Mother Dairy booths across Delhi and NCR make it convenient for you to pick up your daily requirement of Milk, Flavored milk, Butter, Dahi, Lassi, Cheese, Chaas†¦.mouth watering Ice Creams. The focus is on key markets for each of the categories. In the curd category, they have been in Delhi for a while now and launched in Mumbai. They hold a 60 per cent market share in Delhi, but it is too soon to gauge where we stand in Mumbai. Objectives and Business Philosophy of Mother Dairy The main stakeholder of Mother Dairy was the farmer member for whose welfare it existed. Unlike other organizations, their objective is not to maximize the profit. They are more interested in giving the best price for the farmers for their milk than in making a large profit. Thus they look at the price given to their suppliers as not a cost but as an objective. Mother Dairy had, as its main objective, â€Å"carrying out activities for the economic development of agriculturists by fficiently organizing marketing of milk and dairy produce, agricultural produce in raw and/or processed form and other allied produce†. This was to be done through: Common branding Centralized marketing Centralized quality control Centralized purchases and Pooling of milk efficiently Mother Dairy had declared, as its business philosophy, the following: ensure that milk producers and farmers regularly and continually receive market prices by offering quality milk, milk products and other food products to consumers at competitive prices and; uphold institutional structures that empower milk producers and farmers through processes that are equitable. The biggest strength of Mother Dairy was the trust it had created in the minds of its consumers regarding the quality of its products. NDDB, and its brand Mother Dairy, stood for guaranteed purity of whatever products it had produced. Adulteration was simply not done in any of its products. In India, where such trust was hard to come by, this could provide a central anchor for Mother Dairy’s future business plans. For more than 40 years Mother Dairy helping to create a national network has been adapted and extended to other commodities and areas. Their constant effort to learn and to enrich experience is central to their approach and capacities. In times to come, Mother Dairy shall strive to become a leading player in the food industry in India. Strategies Implemented 1. Focused Approach Mother Dairy wants to get into bigger markets and have bigger shares in those markets. The cooperative is also expanding its product portfolio further to match rival offerings – particularly those of Amul. For the first 22 years of its existence, liquid milk was the only dairy product that Mother Dairy offered. It was in 1996 that it came up with ice-creams. But the real spurt came about four years ago, when it introduced curd, flavoured milk, lassi and mishti doi. It introduced butter a year-and- half ago; ghee and UTH milk a year ago; and cheese, about 10 months ago. And under its frozen foods and vegetables brand Safal, besides the introduction of corn and mixed vegetables, it has come out with frozen potato-based snacks in a few months. So while the product portfolio has been growing, Mother Dairy has plans for reach out to newer markets but the strategy here is more product-specific. In liquid milk, it will initially concentrate only on four markets Delhi, its home ground; the Junagarh region and Ahmedabad in Gujarat; Mumbai, which it entered a few years ago; and Hyderabad, where it moved in a little more than a couple of years ago. They have no plans to go everywhere with liquid milk. Whats the need to get into those markets that already have strong co-operative brands? Their objective of getting into newer locations is not to make Mother Dairy larger, but to ensure that there is a large viable distribution network and consumer brand to take care of surplus milk. In Mumbai, where the liquid milk market is close to 40 to 42 lakh (4 to 4.2 million) litres a day, only about 20-22 lakh (2-2.2 million) litres a day is in the organised market and that too is highly fragmented with a number of smaller players with shares of about 10,000-20,000 litres a day. Mother Dairy claims a share of 170,000 litres a day, with the biggest player, Mahananda, selling about 800,000 litres a day and Aarey and Amul about 250,000-300,000 litres a day each. In Hyderabad, Mother Dairy claims it has a 15 per cent market share of the approximate 9-10 lakh (900,000 to 1 million) litres a day of the organised market. These are still early days in the two markets, but we are looking at 10-12 per cent growth in the overall fresh milk segment. 2. Wider Spread However, as far as other dairy products are concerned, Mother Dairy plans to expand across the board. Other than milk, for most state federations, dairy products are still a small part of their operations. So they are taking their products to regions across India, where they see enough market potential. In ice creams, it was only a bit more than two years ago that Mother Dairy entered its first market outside Delhi UP and Punjab. Today, its extended its operation to Haryana, Jaipur, Mumbai and Kolkata as well. Next year, it plans to go south to Hyderabad and Bangalore. In the case of butter and cheese, its present across north India, Mumbai and Kolkata, and has plans to enter Bangalore by year-end. In UTH milk, it has entered Mumbai and the milk-short areas of West Bengal and north-east. For ghee, although the current focus is the northern region, it has plans for a nationwide presence. As far as Mother Dairys non-dairy products are concerned, edible-oil brand Dhara has already has nationwide presence. 3. Product Differentiation While Mother Dairy still may not have a product portfolio as large as Amul, which is also expanding across the country in a big way and is a much bigger player, its doing its bit. Mother Dairy says the idea is not just to enter new markets, but to do well in those markets which mean bigger market shares in the different product categories in whichever market it is present. The drivers will be value created through quality of the offerings as well as innovations in products. This will, of course, be backed by relevant marketing and promotion campaigns.Mother Dairy are bringing in mass Indian flavours which are building up in terms of absolute percentage of contribution. Their attempt is to make the taste experience in ice creams as familiar as possible so as to increase consumption. Take the case of curd. It started off very slow but today, Mother Dairy claims its growing at close to 60 per cent year-on-year in Delhi. Here again, the Indian flavour formula seems to have worked. While curd from an MNC player is probably based on international formulation, they formulated it to taste as close to home-made curd as possible. If the offering fits well with the Indian consumer, the resistance is lower and acceptance more. 4. Smart Marketing On the marketing front, Mother Dairy says its trying to take its product campaigns and communications to a higher platform. For instance, in the case of milk, the campaigns do not talk about the obvious benefits milk is good for health, it has calcium and so on but rather it targets children and are created around ideas such as The country needs you, grow faster. As far as products such as butter, cheese and ice creams go, the campaigns have been created around taste. For butter again, the focus is on children. Here, Mother Dairy has dared to go different. Since 60 per cent butter is consumed by kids, the company wants them to sit up and take notice of its butter. Makkhan Singh, a sturdy jovial cow (a cartoon character) has been made its brand ambassador. While Mother Dairy has been carrying out school programmes games and activities – involving Makkhan Singh in Delhi, it has plans to take such activities to Mumbai and Kolkata as well. It also runs a gaming website on the character to attract children. Its cheese for children again. A couple of months ago, Mother Dairy carried out a retail activity: Cheese khao superhero ban jao, where kids buying cheese at a retail outlet were invited for a photo op dressed as superheros through Polaroid cameras; and the framed photograph was presented to them. The activity was carried out in about 150 outlets in Delhi and Mumbai, with about 20,000-25,000 snaps being taken. Cheese was also something that helped the company bond better with its retailers. In November 2005, retailers in Delhi displayed banners proclaiming, Cheese ke saath bees ki cheez, a proposal that said if a consumer buys Mother Dairy cheese, the retailer can offer him anything worth Rs 20 from the shop which worked better than offering something free with the product, which the consumer didnt even needs. The exercise resulted in better ties with retailers. A positive response made Mother Dairy to repeat it in Kolkata as well. Clearly, Mother Dairy has aggressive plans. But, strong regional brands and other co-operatives will continue to give it tough competition. Perspective Strategies applied by Mother Dairy Mother Dairy maps the future of dairying in India, setting realistic goals for Strengthening Cooperative Business, Production Enhancement, Assuring Quality and Creating an Information and Development Research. The plan was realised with the successful completion of the Operation Flood Programme and has been developed by the State Milk Marketing Federations and the Milk Producers Cooperative Unions in consultation with the Dairy Board. The goals and strategies to meet them have been drawn by its actual implementers Federation and Unions and supported by NDDB. 1. Strategy for Strengthening Cooperative Business: Recruit, train and motivate increasing numbers of women to work for Mother Dairy to achieve significant improvements in dairy husbandry, as they primarily shoulder animal. husbandry related responsibilities in rural India. Consolidation and growth in milk and milk product marketing, promoting better equity for regional cooperative brands and developing qualified and skilled manpower. Education of producer members, opinion leaders and trained professionals to be expanded and strengthened. Empower local leaders, strengthen societies and equip their staff and members with the skills and information they need. Persuade the State and Central Governments to remove the shackles on cooperative laws so dairy can compete on equal terms with other forms of enterprise. 2. Strategy for Production Enhancement: Improve the production potential of indigenous breeds of cattle such as Sahiwal, Gir, Rathi and Kankrej and breeds of buffalo such as Murrah, Mehsana and Jaffarbadi through appropriate selection programme. Cross non-descript cattle with Holestein Friesian in areas with adequate feed and fodder and with Jersey in resource-poor areas. Increase the production and use of high quality feed appropriate to local conditions. Increase production and availability of green and ensiled fodder. Encourage unions, NGOs and cooperatives to put common property area under improved pasture and fodder tree. Expand first-aid coverage through village level societies Increase vaccination of animals against HS, BQ and FMD Develop Mastitis and Brucellosis control strategies 3. Strategy for Assuring Quality: Identify and address quality related problems at every stage from the producer at the village cooperative, to the dairy plant and the process of final delivery to the consumer. Facilitate improvement of hygiene, sanitation, food safety and operating efficiency in the dairy plants and sensitize dairy personnel to product quality aspects as per international standards. 4. Strategy for Creating an Information and Development Research Link large cooperatives, Unions, Federations and NDDB in a national network that collects, adds value and disseminates information Ensure availability of analytical information for Policy Planning and Decision Support Mother Dairy has different plans for its dairy business, which includes flavoured milk, lassi, curd, butter and cheese besides its toned milks. Each of these products has a regional stronghold, with a shelf life of 10 days. However, the company is looking at alternatives that would increase the shelf life and allow the products to be distributed in other parts of the country as well. In the ice cream segment, the company has been able to capture 15 per cent of the market, and hopes to increase it to 20 per cent by 2008. On MDILs marketing strategies while the company does a lot of innovative advertising and on field activities, it spends 3-4 per cent of the turnover on marketing. All categories were experiencing a growth of 30-40 per cent per annum, and that the turnover was growing at 15-17 per cent every year. Mother Dairy had clocked a turnover of Rs 1,800 crore in 2005-06 and was looking at clocking Rs 2,200 crore in 2006-07. Diversification Moves by Mother Diary After becoming a pan-India player recently, dairy chain Mother Dairy, a subsidiary of the National Diary Development Board, is now eyeing a turnover of one billion dollar in the next two years. Following expansion of their business in other cities and with the launch of new products, they are expecting to cross one billion dollar turnover by the end of FY 2009. The dairy chains topline has been growing at a rate of 22-25 per cent per annum and is expecting a turnover of Rs 2,700 crore this fiscal. Mother Dairy will be the second dairy chain in the country after Amul to cross the one billion turnover milestone, if it achieves the target. For over three decades, Mother Dairy restricted its presence mainly in the National Capital Region in the fresh milk and other milk products segment. This year it went for a market expansion across the country. They have a plan to capture all the top six markets in the milk and milk products segment in the country. It has recently entered the fresh milk market in Hyderabad and simultaneously made foray into curd, ice-cream and lassi segments in Mumbai market. Mother Dairy markets dairy products such as fresh liquid milk, ice-creams, and other milk products. It also markets Dhara range of edible oils and the Safal range of fresh fruits and vegetables and fruit juices. Mother Dairy are present by and large in most of the big categories; now it is more about foraying into niches and value-added versions in the same categories. For instance, they have been in the curd and ‘lassi’ categories for around five-six years, but they have now forayed into probiotic curd and ‘lassi’. Advertisement and Promotion by Mother Dairy On the marketing front, Mother Dairy says its trying to take its product campaigns and communications to a higher platform. For instance, in the case of milk, the campaigns do not talk about the obvious benefits milk is good for health, it has calcium and so on but rather it targets children and are created around ideas such as The country needs you, grow faster. As far as products such as butter, cheese and ice creams go, the campaigns have been created around taste. For butter again, the focus is on children. Amul butter may be selling the most, but the advertising and promotions are almost always targeted at adults, points out an analyst citing Amuls popular Utterly-Butterly campaigns. Here, Mother Dairy has dared to go different. Since 60 per cent butter is consumed by kids, the company wants them to sit up and take notice of its butter. Makkhan Singh, a sturdy jovial cow (a cartoon character) has been made its brand ambassador. While Mother Dairy has been carrying out school programmes games and activities – involving Makkhan Singh in Delhi, it has plans to take such activities to Mumbai and Kolkata as well. It also runs a gaming website on the character to attract children. Equity and empathy are being built for the brand, the values for which it stands, and the various other Mother Dairy products, which draw their core values from Mother Dairy milk. Its cheese for children again. A couple of months ago, Mother Dairy carried out a retail activity: Cheese khao superhero ban jao, where kids buying cheese at a retail outlet were invited for a photo op dressed as superheros through Polaroid cameras; and the framed photograph was presented to them. The activity was carried out in about 150 outlets in Delhi and Mumbai, with about 20,000-25,000 snaps being taken. It claims that the exercise resulted in better ties with retailers. A positive response made Mother Dairy to repeat it in Kolkota as well. Clearly, Mother Dairy has aggressive plans. But, strong regional brands and other co-operatives will continue to give it tough competition. It will not be a cakewalk anymore. Mother Dairy and Its Programme for Management of Change Mother Dairy looked at all its operations, strengths and weaknesses as well as opportunities available, and came to the conclusion that it had to become more customer centred (rather than merely being farmer or supplier centred). This required paying close attention to the customer needs and quality. Mother Dairy realized that it was not enough that Mother Dairy itself was wedded to these ideas; the entire supply chain had to conform. Hence it launched a â€Å"Total Quality Management† or TQM to ensure the high quality of the products from the starting point (the village farmer who supplied milk) right through the value chain until it reached the consumer. This meant the need for the involvement of farmers, transporters, factory personnel, wholesalers and retailers, each of whom had a role to play. What began as a TQM movement radually became a movement for management of change in the entire value chain. Mother Dairy’s Management of Change (MOC) initiative was launched in six areas: cleanliness of the dairy co-operative societies, planning and budgeting of the dairy cooperative society, artificial insemination service, quality testing and milk measurement by the dairy co-operatives, animal feeding and management practices and self leadership development. Analysis and the Result of The Case The strategy implied by Mother Dairy was that it wanted to increase its market share by providing the best quality to its consumers and building trust with the customers in the long run unlike other organization, there objective is not to maximize profit. Their strategy involves paying the best price to the farmers then making a large profit. Thus there objective is to give the best price to there suppliers. Few common strategies adopted by them is as follows: Common branding Focused approach Product differentiation Smart Marketing Product enhancement and assured quality etc Recently to increase its market share it has introduced several new products positioned against its competitors like amul. Some of the items are ice-cream, lassi, curd, mishti doi etc. The modus operandi includes providing the best quality and taste which is almost a substitute to the home made products. So the mother dairy is trying to get more familiar taste and come closer to the consumers directly. In case of the marketing of the mother dairy products as in the case example of marketing of cheese, in which they have targeted a age group. They are much targeted to a particular age group especially kids and a younger people who are in the growing age. End Notes Mother dairy plans to increase its market share with the introduction of new products and enhancing its market outside delhi to other places. Mother dairy has launched its ice-creams ,curd ,probiotic curd, sweet curd etc. to increase the market share. The advertisement strategies used by Mother dairy is also unique and better than its competitors. A specific age group is targeted and effort is made to sustain that age group of customers. Also profit is the least important motive of it but customer satisfaction is the main roots of their growth. . Bibliography 1. http://www.thehindubusinessline.com/2004/12/31/07hdline.htm 2. http://www.rediff.com/money/2006/jul/04spec1.htm 3. www.nddb.org 4. www.motherdairy.com 5. http://www.fnbnews.com/article/ articled=19121 6.http://www.icmrindia.org/casestudies/catalogue/Business%20strategy2/National%20Dairy%20Development%20Board-Dairy%20Cooperative%20Movement.htm 7. Empowerment Case Studies: National Dairy Development Board 8. www.indiadairy.com 9. Opportunities and Challenges in the Indian Dairy Industry – Dr. K. G. Karmakar and Dr. G. D. Banerjee

Humans Soon To Be Extinct :: essays research papers fc

Table of Contents Abstract.....................................page Body.........................................pages Bibliography.................................page Appendix.....................................pages Structured List.........................page Figures.................................page Figures.................................page Figures.................................page Figures.................................page Figures.................................page Figures.................................page Figures.................................page Abstract Ever since Dewey McLean (1978) proposed a dinosaur extinction theory that states that a climatic change killed the dinosaurs, it has become the single most accepted theory for the dinosaur extinctions within the scientific community. It is called the dinosaur- greenhouse extinction theory. It says that a climate change via the greenhouse effect killed off the dinosaurs. My paper takes this proposed theory and relates it to the world today. Some of the things that happened back then are also happening now, and if the dinosaur- greenhouse extinction theory is indeed true, then we are also in danger of dying from the greenhouse vertebrate killing mechanism, abrupt atmospheric changes, and the other effects caused by the increased greenhouse effect and people should know about the consequences of what we are doing to the earth. My paper examines the similarities occurring in the two time periods and the possible results that we may soon be facing in the very near future. I am hoping that exposure to the inevitable danger that we are soon going to be facing, will spark action and concern within whomever reads my paper. It is a problem that we all have tended to shrug off and not worry about, but if we don't start worrying about it soon, there will not be anyone around to worry about. The time for action is now. We may still be able to change the future. Humans Soon to Become Extinct? Can it be? Roughly sixty-five million years ago a tremendous extinction of global proportions hit the planet earth. This global extinction was so severe that it has defined the boundary between two periods of geologic history called the Cretaceous and the Tertiary periods. All but a few mammals on land and water became extinct. (McLean,1978,p.1) The best known of these extinct animals from this mass extinction are the huge and mighty dinosaurs. What killed them nobody really knows and probably will never know, but scientist haven't hesitated to theorize about it. There have been theories ranging from human involvement to disease to even aliens. However, of all the theories of the so called K-T extinctions, the single most accepted theory is called The Volcano Greenhouse Theory. This theory states that a chain of volcanoes in India, called "the Deccan Traps", released vast quantities of the greenhouse gas carbon dioxide into earth's atmosphere trapping heat from the sun, (McLean,1988,p.2) and turning earth's surface into "the hot, sterilizing, hell of a major greenhouse." (McLean 1981,p.1) If the dinosaurs did in fact die from the Volcano-Greenhouse theory, then we are also in danger of becoming extinct from the Vertebrate

1984 and Brave New World Essay -- 1984 Brave New World

1984 and Brave New World Undoubtedly, the thought of living in, or forming a utopian society has flashed through nearly every person’s mind. A few people have even tried to make this ideal dream society a reality. Unfortunately, within the pursuit of these societies the leaders become corrupt and begin to become paranoid with the fear of rebellion. Hundreds of people were murdered during the reigns of Adolph Hitler and Joseph Stalin in what they considered measures to maintain peace and stability within their respective â€Å"perfect† society. One must also consider the hardships that the citizens were forced to endure while living under these oppressive governments. This dream of forming and maintaining a utopian society was immortalized in two novels dealing with the same basic ideas, 1984 by George Orwell and Brave New World by Aldous Huxley. Both of these novels deal with the lives of main characters that inadvertently become subversives in a totalitarian government. These two books differ greatly however with the manner in which the government controls the population and the strictness of the measures taken to maintain this stability. This essay with compare and contrast the message and tone of each novel as well as consider whether the utopia is a positive or negative one. In 1984, George Orwell explores the many facets of a negative utopia. Orwell seems to focus on the measures that the government takes to maintain a public of plebeians who have no personality or identity and believe that they are not unique individuals, but instead are part of a greater senseless mob of people who constantly work for a hostile and oppressive government which is involved in incessant wars. These people are taught to love. They then learn to fear their government because they believe all of the propaganda that is constantly instilled into their minds. They willing follow their government without contest for the duration of their meaningless lives. The government controls all forms of the media (thus denying the people the basic right of free speech) and use it to personify the government (known as â€Å"big brother†) .The government therefore seems omnipotent, or all knowing and always correct. Forecasts are changed from one week to the next always proving the g overnment was correct. As was mentioned before, many of the rights that present day Westerners take for gran... ...nly contemplate living as an alpha or beta because we cannot contemplate living without being able to formulate ideas or basically think. No one considers living as one of the lower castes and only working throughout life until death. Thus, it seems that Huxley intended to portray an acceptable society on the surface with undesirable traits hidden deeper. In conclusion, both of these novels portray an attractive life in a utopian society, if one can conform to the rules. When people cannot conform to the societies in which they dwell (as the main characters of both novels cannot) they are branded as subversives and punished as traitors. Life in 1984 would be almost too unbearable to live. Life in Brave New World is only acceptable if one is willing to live a life of the caste one is in, that is to produce (as a lower caste) or consume (as a higher caste). This essay has compared the differences between the societies in these two novels. There is one great similarity however that both make me thankful for having been born into a freethinking society where a person can be truly free. Our present society may not be truly perfect, but as these two novels show, it could be worse.

Essay example --

Napoleon Bonaparte was a bewildering man of many achievements. He attended military school at the age of nine, and joined the French military when he was sixteen. His mother was named Letizia, and his father was named Carlos. He had seven siblings, named Joseph, Lucien, Elise, Louis, Pauline, Caroline, and Jerome. He also supported the revolution, which led to him attending several places during the initial part of the revolutionary wars. He became renowned after shielding the Nation Convention in 1795. One of his more significant feats was that he led effective campaigns against Austria, Sardinia, and Italy. As soon as other people became aware of his accomplishments, he very quickly became known as â€Å"the General.† His earlier military occupation included the Italian Campaigns: from 1796-1797, he dominated most of northern Italy for France, and had established a liking for leading. Another triumph from his early military career was the Egyptian Campaign. In 1798, he was defeated by a British navy, which was under the command of Admiral Horatio Nelson, who devastated the French fleet at the Battle of the Nile. Discarding his troops in Egypt, Napoleon returned to France and received a champion’s welcome. In 1796, Napoleon got married to Josephine. But by 1799, the dishonesty of the Directory along with the dwindling war effort against the Second Coalition left the government open for assaults. Napoleon was put in control of the military on November 9, 1799. The next day, he and his military took control by overtaking the government, which then decided to end the Directory. The Directory was swapped with three consuls, and Napoleon was elected First Consul. With the government in disorder, Napoleon launched a successful coup d’ et... ... European leaders at the Congress of Vienna tried to reestablish order and reestablish peace. The champions (mainly the alliance of Russia, Austria, Prussia, and Great Britain) restored the French boundaries of 1792 and the Bourbon dynasty. They made other modifications in the boundaries of Europe, founding Prussia as a "sentinel" against France, and produced a new kingdom out of Belgium and Holland. It was understood that the notion of the stability of power would preserve peace in Europe. But the demands of the conquerors, especially the Prussians and the Russians, for reimbursement threatened the balance. The Russian demands for Poland and the Prussian wish for Saxony led to conflict among the powers. Castlereagh, Metternich, and Talleyrand forced Russia and Prussia into a compromise whereby Russia got part of Poland and Prussia received two-fifths of Saxony.

Hippotherapy

Plan of the project: 1) What is hippotherapy? 2) Analysis of the organization 3) SWOT analysis 4) Target Audience 5) Objectives PR campaign 6) Task of PR campaign 7) Plan of the PR program 8) Work plan of preparation for the conference â€Å"Hippotherapy-riding to health† 9) Information for controllable mass media 10) Information for non-controllable mass media 11) Budget 12) Press kit: * Press release * Information about organization * Biography of the CEO * List of quotations * Logo * Questionnaire for journalistsWhat is hippotherapy? About hippotherapy known since the time of Hippocrates. He claimed that the wounded and the sick get better faster if they ride on horseback, and melancholic part with their dark thoughts. In the middle of the XVIII century the encyclopedist Denis Diderot, in his treatise: â€Å"About riding and what it means to maintain health and to find it again†, wrote: â€Å"Among the exercise the first place belongs to ride. It can be used to trea t many diseases, but may also prevent them befores they appear. Hippotherapy is a comprehensive and multi-method of rehabilitation, a form of physiotherapy (physical therapy), where tools for rehabilitation are the horse, the process of riding and exercising that a person does during riding. While riding all the major muscle groups of the body receive a work out. This occurs at a reflex level, because sitting on the horse, moving along with it, the person instinctively tries to keep the balance not to fall off the horse, and thus encourages the active work of both healthy and affected muscles, without noticing it.Hippotherapy is the only type of treatment when the patient may not understand that he is treated, riding and communication with the horse becomes a game. Psychogenic factor increases the ability to adapt to reality. For a person with a mental disorder, the position on a horse becomes winning – â€Å"I above, but they below†. All the fundamental principles of psychotherapy – a unity of place and characters, the unity of time and unity of action – stay complied. Hippotherapy is effective in: †¢ Cerebral palsy. †¢ Orthopedic syndromes. †¢ Disorders of the musculoskeletal system that result from paralysis and other lesions of the central nervous system. Lesions of the senses – blindness, deafness. †¢ Disorders of posture, scoliosis †¢ Malformations of the limbs. †¢ Various forms of intellectual disability resulting from organic or genetic diseases. †¢ Down syndrome. †¢ Violations of the psycho-emotional sphere: * Autism * Neuroses * Mental retardation * Schizophrenia * Emotional disorders * Social maladjustment * Syndrome of hyperactivity * The state of anxiety The process of riding improves blood circulation and breathing, it involves the work of almost all the muscles and tendons, ligaments and joints of the body.This is particularly important for autistic people, who cannot be motor-active without stimulation from the outside – not counting their stereotypical movements. The horseback riding includes training of overall coordination, maintaining balance and responsiveness. It trains senses and a deep sensitivity. Through the senses different stimuli are taken and accumulated. The horse becomes a link between the inner world of the person and the surrounding reality. Communion of human and horse is a full chain of communicative feedback between person and the outside world, which allows a person to perceive reality more wholly.Analysis of the organization: Hippotherapy center SPIRIT was established in 2010 in Kiev, by a group of enthusiasts with the support of Children's Psychological Center. The center has eight experts: three hostlers and 5 hippotherapy specialists. It is located in the city of Kiev. The center has its own space: the manege – 900 m? , 200 m? stable, cafe 35 m? and public spaces of 30 m?. In the property of hippotherapy cen ter SPIRIT there are ten horses. An average weekly visits of the center 50 people. The cost of training is 40 UAH. An annual income from services of the organization is 96,000 UAH.An annual income from conferences and seminars is 250,000 UAH. Expenditure on the horses and the activities of the center is 600 000 UAH. The difference between the revenue and expenditure of the budget is covered by the Center of State Support, donations from individuals and charitable organizations, including  «American Hippotherapy Association ». To date, the HC SPIRIT has an opportunity to conduct 90 classes per week and is planning in two years to expand the area of the base in half and increase the number of horses to 15. SWOT analysis StrengthsEnthusiasm, love of horses, the desire to help people, professional knowledge and experience in the field of hippotherapy, specialists in medicine, such as: rehabilitation, neurology, psychotherapy and psychology. Existence of its own space in Kiev and tr ained horses. The support of the Children's Psychological Center. Weaknesses Material and technical infrastructure is not powerful enough to meet the demand for the services of the organization. Opportunities Prepared strong scientific base on a global level. The growing interest to hippotherapy of the target audience.The development of social orientation in sport, community and government organizations. Growth of financial capacity of the target audience through the creation and development of relevant charities, philanthropy and government support in recent years. Threats Unstable economic situation, the high cost of maintenance of horses (feeding, treatment, ammunition), high rates for advertising. Target Audience The target audiences for PR action are parents of children with specific diseases at whose treatment the hippotherapy is aimed.The scientific community is interested in the exchange of information in the study of hippotherapy. Ukrainian and international governmental an d non-governmental organizations that are related to the specific theme. Objectives PR campaign At this stage, the Organization aims to increase attendance in half and increase organizational effectiveness for the treatment of profile diseases, which, in turn, increase the interest in the work of the HC SPIRIT of the Ukrainian and international governmental and charitable organizations and increase their funding in the center.This will enhance the material and technical base of the center and go to the free form of treatment for patients. Also, the expansion of international recognition will help the exchange of scientific information and enhance the effectiveness of treatment. Task of PR campaign Improve the knowledge about the HC SPIRIT of potential customers, Ukrainian and international governmental and charitable organizations. Enhance the image of the center as an open, social-oriented organization with professional, scientific approach to work and the desire to develop.Plan of the PR program: 09:00 – 09:30 Registration of Journalists Meeting with the guests near the Hotel â€Å"MIR†, departure to the HC SPIRIT 09:30 – 10:00 Opening. Speeches by the President of the Equestrian Federation of Ukraine A. Onishchenko and the Deputy Head of the department of Reform and Development of medicine N. Hobzey. 10:00 – 11:00 A scientific conference on â€Å"Hippotherapy in the treatment of cerebral palsy. † Speakers: Professor A. Denisenko (Ukraine), neurologist, Professor D. Tsverava (Georgia) 11:00 – 12:00 Coffee Break 2:00 – 13:30 A scientific conference on â€Å"Hippotherapy in diseases of the musculoskeletal system† Speakers: Professor M. Rukhadze (Georgia), Professor Naomi Robert (USA) 13:30 – 14:00 Lunch 14:00 – 14:30 Reception of children from Rehabilitation Center 14:30 – 16:00 Master Class. Hold by prof. Naomi Robert and prof. D. Tsverava. The program includes: practical lessons wit h children demonstrating different methods of hippotherapy in cerebral palsy, scoliosis, osteochondrosis 16:00 – 16:30 Departure of children to rehabilitation center.Coffee break 16:30 – 17:00 Communication with visitors. Questions and answers 17:00 Departure of guests from HC SPIRIT to the Hotel â€Å"MIR† End of program. Information for controllable mass media: For â€Å"Horses† & â€Å"What’s On† Magazines: â€Å"Hippotherapy – riding to health† – the slogan of charity event for children with disabilities. Nowadays it is great to hear about different kinds of charity events that are going on in all parts of the world. We are not an exception, being heard in Ukraine.A charity event is going to take place in Kiev, organized by volunteers and Hippotherapy center SPIRIT. It is an event for children with mental disabilities from rehabilitation center. Do we hear about hippotherapy every day? It is a form of physical, occup ational and speech therapy in which a therapist uses the characteristic movements of a horse to provide carefully graded motor and sensory input. Hippotherapy is also used in speech and language pathology. This method uses a horse to accomplish traditional speech, language, cognitive, and swallowing goals.Using hippotherapy, appropriate sensory processing strategies have been integrated into the treatment to facilitate successful communication. So, basically we can help the children without them even noticing it. The charity event is taking place on 6 April 2013. Children are transported from the rehabilitation center right to the HC SPIRIT. The parents are also invited to receive more information about the therapy. Professors and doctors prepare speeches about what is hippotherapy and how it can be used as a treatment for the child.The event is sponsored by the following organizations: the Equestrian Federation, Hippotherapy center SPIRIT, the Ministry of Labor and Social Policy of Ukraine, the Ministry of Health of Ukraine, Children's Psychological Center and American Hippotherapy Association. Information for non-controllable mass media: An event devoted to hippotherapy, which helps children with mental disabilities from Kiev rehabilitation center, is going to take place on the 6th of April 2013 in HC SPIRIT. Sponsors, doctors and professors, parents and children, as well as authorities are going to be present at this event.The main goal is to attract the society’s attention to children with disabilities and to inform guests about advantages of hippotherapy. The project is sponsored and supported by: the Equestrian Federation, Hippotherapy center SPIRIT, the Ministry of Labor and Social Policy of Ukraine, the Ministry of Health of Ukraine, Children's Psychological Center and American Hippotherapy Association. Budget 1. Coffee-break Program| Number of participants| Coffee-break menu| Quantity| Price per unit UAH| Total priceUAH| Price to payUAH| Source of financing| Coffee- break 1| 50? Coffee| 100 | 5 | 500| 4250| American Hippotherapy Association| | | Tea| 100| 5 | 500| | | | | Cookies| 10| 15 | 150| | | | | Sandwiches| 150| 10 | 1500| | | | | Server| 2| 300| 600| | | | | Transportation| | 500| 500| | | | | Other| | 500| 500| | | Coffee-break 2| 50? | Coffee| 100 | 5 | 500| 2750| American Hippotherapy Association| | | Tea| 100| 5 | 500| | | | | Cookies| 10| 15 | 150| | | | | Sandwiches| 150| 10 | 1500| | | Lunch| 50? | Coffee| 100| 5| 500| 2820| HC SPIRIT| | | Tea| 100| 5| 500| | | | | Set lunch| 52| 35| 1820| | | 5 doctors, 5 officials, 10 journalists, 10 personnel, 20 clients, 10 others 2. Transportation Transport| Number of people| Route| Price UAH| Total price UAH| Source of financing| Minibus for children| 10| Rehabilitation center – HC SPIRITHC SPIRIT – Rehabilitation center| 600| 1200| Ministry of Labor and Social Policy| Minibus for guests (doctors and specialists)| 5| Hotel – HC SPIRITHC SPIRIT â⠂¬â€œ Hotel| 600| 600| Ministry of Health| 3. Hotel | Number of people| Number of nights| Price per night UAH| Total Price| Source of financing| Guests (doctors and specialists)| 5| 2| 500| 5000| Ministry of Health| . Presents for children Type of present| Number of presents| Price per unit UAH| Total price UAH| Source of financing| Assorted candies| 50 packages| 40| 2000| American Hippotherapy Association| Books for painting| 50| 40| 2000| | 5. Mass-media Type of mass-media| Type of service| Number of advertisement| Price UAH| Total price UAH| Source of financing| Magazine â€Å"Zdorovie†| Order a special article| One page + three photo| 2000| 2800| Children's Psychological Center| Web-site zdorovbud. com. a| Placing an article| | 800| | | Photograph | | | 500| 500| Equestrian Federation| 6. Advertisement materials Type of advertisement| Type of work| Number of materials| Price UAH| Total price UAH| Source of financing| Prospect, press release? | Layout, printing| 100| 1200| 1200| HC SPIRIT| Prospect of the conference showing sponsors? | Layout, printing| 300| 1500| 1500| Equestrian Federation| Brochure with materials about hippotherapy? | Layout, printing| 100| 2500| 2500| Ministry of Health| Internet banner? | Creating, placement on websites zdorovbud. om. uamedical. us | | 800| 800| HC SPIRIT| ? Distributed four months before the conference to the media, charitable organizations, social organizations, in order to find sponsors. ? Distributed three months before the conference in the profile of medical institutions and doctors. ? Issued after the  conference to all interested and distributed to the profile Medical Institutions. ? Placed a month before the conference on  websites: zdorovbud. com. ua, medical. us and Equestrian Federation site. 7. Medical and Police supportDepartment| Type of service| Price UAH| Total price UAH| Source of financing| Medical| Emergency brigade on duty| 1500| 3000| Ministry of Health| Police| Escort of the bus with c hildren| 1500| | | Total expenditures Organization| Expenditures UAH| HC SPIRIT| 4,820| Ministry of Health| 11,100| Equestrian Federation| 2,000| Children's Psychological Center| 2,800| Ministry of Labor and Social Policy| 1,200| American Hippotherapy Association| 11,000| Total| 32,920| Press kit Press release Horse as doctor and friend for your children. Hippo therapy- new way of treating children with disabilities. Hippotherapy-riding to health† is the slogan of the charity event which is taking place on 6 April, 2013 in Hippotherapy center SPIRIT. The main goal is to inform parents and doctors about the advantages of such treatment. The event attracts society’s attention to children with disabilities. Its aim is to attract more financial help from government, business people and charity organizations. At the beginning the President of the Equestrian Federation of Ukraine A. Onishchenko and the Deputy Head of the department of Reform and Development of medicine N.Hobz ey will present speeches about the importance of such events. The topics of the conference are â€Å"Hippotherapy in the treatment of cerebral palsy† and â€Å"Hippotherapy in diseases of the musculoskeletal system†. Among the special guests neurologist Professor A. Denisenko (Ukraine), Professor D. Tsverava (Georgia), Professor M. Rukhadze (Georgia), Professor Naomi Robert (USA). Expected number of guests is around 50. The program with horses for children includes practical lessons demonstrating different methods of hippotherapy in cerebral palsy, scoliosis, osteochondrosis.The project is financed by Equestrian Federation, Hippo therapy center SPIRIT, Ministry of Labor and Social Policy of Ukraine, Ministry of Health of Ukraine, Children's Psychological Center and American Hippotherapy Association. Contact information: Hippotherapy center SPIRIT Phones: 099-155-24-54, 096-295-95-45, 093-401-36-94 e-mail: spirit. [email  protected] com Information about organization The idea of the project was developed by three students of the International Christian University-Kiev. Hippo therapy center SPIRIT was pleased to help in organizing this event on their part.That’s why the project has a form of charity event. Center SPIRIT was founded in 2010 in Kiev by a group of enthusiasts with the support of the Children's Psychiatric Center. Experts of the center hold higher education degrees and have been trained on the course â€Å"Hippotherapy for children's diseases† abroad. At the center work professional psychologists, rehabilitation specialists, neurologist. Horses are specifically purchased for use in hippotherapy and are trained by professional athletes. We care about safety. Classes are held with the participation of three people: the ringleader, hippotherapist and assistant to hippotherapist.Biography of the CEO Director of the Hippotherapy center Spirit, Anna Burago, established the center in 2010. Prior to that, she took a course â₠¬Å"Rehabilitation of patients with limited ability† at Medics’ Retraining Facility of People’s Friendship University of Russia. She is a specialist in rehabilitation. In May 2010 she completed a course in â€Å"Ridetherapy in Children’s Diseases† and got a qualification of instuctor of hippotherapy at Tbilisi Medical Academy. Every year the center organizes special events regarding hippotherapy. List of quotationsA parent says about the results of therapy: â€Å"The biggest change for Maxim has been the area of speech. Before the hippotherapy, he could say only a few words clearly and would attempt speech only if it was modeled for him. After only four sessions, Maxim speaks about 20 words clearly and is making approximations of several more, sometimes spontaneously. Something extraordinary happens to Maxim when he is up on that horse. The feeling of the rhythm of the horse walking seems to be helping Maxim’s brain organize what it needs to make speech happen. † Professor M.Rukhadze tells about the difference of hippotherapy from clinics: â€Å"Hippotherapy takes the patient out of the traditional clinical setting and places them into a more relaxed, yet stimulating atmosphere in order to help them meet their functional goals. Patients are in a natural environment, which may help integrate their needs into everyday life experiences. Children, who are sensitive to being â€Å"different†, do not consider the riding environment to be a clinic. † Logo Questionnaire for journalists 1. Name and last name 2. Company 3. Phone number 4. E-mail

Smile and Smiling Specific Purpose

Preparation Outline: Informative Speech on Smiling Specific Purpose: to inform my speech class about the many things Your Smile can do. Thesis: After listening to my speech, my audience should be informed about how â€Å"Your Smile† can do many things; have an effect on you and others around you, and how it has an effect on your brain. Introduction I. Smiling is something most people enjoy. I’m a happy and very positive person, so I smile a lot. It turns out that when I smile, the world smiles back. In my research about smiling I referred to sources such as cbsnews. com, science. owstuffworks. com, bizzikid. co. uk II. Smiling can affect the way you feel. It feels good to smile and be smiled at. People like to be surrounded by others who are positive and make them feel good. III. A smile is a great way to start any conversation, and makes others more receptive to you. It adds to what you have to offer. Transition: Let’s start with how a smile can affect you and o thers around you. Body I. A smile can affect you and others around you. A. It lifts our mood as well as the moods of those around us. B. It can make us appear more attractive to others. C.It can be contagious. D. Make you look younger E. Help you build rapport F. Helps reassure the other person of your sincerity. Transition: Now that we have talked about how your smile can affect you and others around you, let’s move on to how your smile affects your brain. II. How Your Smile Affects Your Brain A. Each time you smile at a person, their brain coaxes them to return the favor. B. Facial changes involved in smiling have direct effects on certain brain activities associated with happiness. Smiling triggers your feel good chemicals in your brain.C. Just the simple act of smiling releases endorphins from the brain into the blood. In conclusion, today we have discussed how your smile can affect you and others around you. We also talked about how a smile affects your brain. Conclusion I. Smiling is a way to promote happiness within yourself and others. Smiling is a very important part of connecting and getting to know someone. II. Choosing to smile can make a difference in everything you do that day. A smile can brighten your mood, improve your outlook, and lead you to make positive choices.So when you smile not only will you make yourself feel better, you will also attract positive energy into your life. References Makes you look younger. Freeman, D. W. (2011, November 10). Smiling makes people look younger, study shows. . Retrieved from http://www. cbsnews. com/8301-504763_162-57322365-10391704/smiling-makes-people-look-younger-study-shows/ How your smile affects your brain. science. howstuffworks. com Layton, J. (n. d. ). Retrieved from http://science. howstuffworks. com/life/smilinghappy1. htm Feel good chemicals. Bizzikid . (n. d. ). Retrieved from http://www. bizzikid. co. uk/healthwellbeingsmiling. html

Charles Booth Essay

The social history of 19th century London can only be deduced through the remaining surveys and various documents left from that time period. Charles Booth was an innovative surveyor and social investigator in the late 1800s and formed surveys of the life and labor of the 19th century London population. Charles Booth took initiative to look into the various areas of poverty, but also examined the possible reasons for poverty. Past surveyors did not use accurate methods to create statistics or charts. Most social investigators used observation for their respective purpose. Booth used scientific methods and created better detailed censuses and surveys of London. Booth was the first to make connections and implications of poverty from the areas in which the people lived, living conditions, religious life, and occupation. His methodologies were complex and his conclusions were based upon empirical data. Charles Booth used innovated research methods such as: detailed questionnaires, personal interviews, and visual observations to investigate the cause of poverty. Certain areas in London, for example the East End, were infamously known for its poverty and unfortunate crimes. Many knew only of the conditions in the East End because of authors such as Charles Dickens and George Moore that â€Å"often set their works in poorer parts of town. † The conditions were overly exaggerated and were only representative of a small section of the East End. Inwood describes the situation accurately with his statement, â€Å"how many people lived in squalor and malnutrition was not known, although some writers tried to quantify London poverty, on the basis of inadequate evidence. Mayhew produced many pages of statistics, but most of them referred to the ‘street folk’, beggars, hawkers, scavengers, and entertainers, a tiny proportion of the London poor. † There were other social surveys conducted before Charles Booth started his social investigation, however none were as detailed and representative of the entire London population as Booth. â€Å"Investigative journalist, Henry Mayhew, reported on their interviews with the poor, while a few intrepid social explorers dressed as tramps and experienced at first-hand a night in the casual ward of a workhouse. Nonetheless, there were still no in-depth and comprehensive surveys conducted until Charles Booth. Charles Booth was commissioned by the Lord Mayor of London’s Relief Fund in 1885 to analyze the census responses. Booth felt that the census was disorganized and not an adequate indication of the social problems in London. Therefore, he took it upon himself to fix and reorganize the cen sus. The first meeting was held on April 17, 1886 for the reconstruction of the census. From 1886-1903, Booth continued to use his methodologies to gather data and research the cause of the social problems in London, specifically poverty. Charles Booth studied the integral parts of the city by examining the background information of the citizens of every street in London. He focused his efforts into three main areas: the exploration of poverty, the occupations of Londoners, and the religious influence. Poverty was a major social concern during the Victorian era, as well as a continual struggle with even the most sophisticated societies in the 21st century. Booth found the social problem of poverty an important issue to explore. Poverty maps of Charles Booth were the first color-coded maps during the late 19th century. Booth created a map that encompassed the levels of poverty and wealth with different colors ranging from black to yellow to indicate a specific level of poverty that was placed directly to the London address of the household. There were eight poverty levels labeled A-H; with the lowest class labeled with the letter A and increasing in wealth with the wealthiest class labeled with the letter H. The hierarchal poverty classification system starts at the bottom with letter A and color black, which includes the criminals, street sellers, occasional laborers, and loafers. Letter B is the color dark blue and includes the very poor, casual earners that work no more than 3 days a week, and the persons that are â€Å"mentally, morally, or physically incapable of work. † Letter C includes the persons of â€Å"intermittent earnings† and an income of â€Å"18-21s for a moderate household,† laborers with irregular work,† and the â€Å"poor artisans. Letter D includes the â€Å"small regular earners,† poor, and â€Å"struggle to make ends meet† but are â€Å"decent steady men, paying their way and bringing up their children respectably. Letter C and D are represented by a light blue color and sometimes as purple if grouped with Letter E. Letter E includes the â€Å"regular earners earning 22-30s a week,† wives normally do not take trade, and boys and girls who normally do work. Letter F includes the â€Å"highest paid artisans,† â€Å"high class labor† that makes more than 30s a week. Letter E and F are represented by the color pink. Letter G includes the â€Å"lower middle class† described as â€Å"hardworking sober energetic men. † Letter G is signified by the color red. The wealthiest class, Letter H includes the â€Å"upper middle class† that keep servants. Letter H is represented by the color yellow. All of these poverty levels are placed onto the corresponding street on the map of the household described. In order to make the poverty map, Booth enlists others to help him gather his research. Booth instructed the â€Å"School Board visitors† to visit each individual home with children that were registered with the school district and collect information. The â€Å"School Board visitors† were to collect detailed information on the house address, number of rooms that the family inhabited, rent, occupations’ of the head of the household and the wife, and number of children in the household. Then the â€Å"School Board visitors† were to categorize the household into the poverty level according to the eight levels and then to assign the household to the corresponding color for the map. Due to the number of households in London, it became evident that taking a survey of every household would be too time-consuming. Therefore, a general survey of the street was also taken in addition to a small number of households on the street. The â€Å"School Board visitors† were instructed to write down notes on the street name, surveyed houses and the color associated, street condition, number of children between the ages of 3-13, and the color the street is associated with the poverty map. The end result is a color coded map of the levels of poverty specific from street to street. To inspect the social reasons for poverty, Charles Booth looked into the occupations that various household members held. Charles Booth saw industry as a major contributor to the level of poverty associated with a household. For that reason, he requested surveys and interviewed persons with particular occupations about their personal experiences to gain insight into the possible associations with poverty. Booth broke down the occupations into 18 categories and 89 subcategories with each industry given an occupation survey.